WELCOME
Ambidex Innovation
Dear visitor, recently I took on a new role as senior advisor. By starting that I have reduced my Ambidex Innovation activities to coaching of existing clients only. What you read below relates to my activities between May 2024 and May 2025. which I will update soon.
ABOUT AMBIDEX INNOVATION
Let us help you bring your innovation to the next level
My name is Bas van Son, and I help teams in the Development and Go-to-Market of innovative products, mainly in the Maritime and Civil domain. I do this by leading or guiding teams in the process of innovation and growth.
WHY
Starting something new and innovative is mostly fun and exciting! However, the percentage of technological innovations that does not make it through the Concept / Pilot phase is very high.
Estimates range between 70% - 90% [ref. Harvard 2019, Gartner 2020, McKinsey 2015].
By reflecting on the challenging leap that I have lived through from exploration to market exploitation of the digital product called ‘Smart Mooring’, I started seeing a pattern:
innovations make it or break for a wide range of reasons, but the most important are:
1. a clear vision - one that is compelling and pulls the team forward
2. excellent execution - enables growth through continuous improvement
3. thorough market insight - validate assumptions and keep heading in the right direction
This, and the conviction that significant value can be gained for society has triggered me to start Ambidex Innovation in June 2024.
WHAT
Ambidex Innovation’s mission is to lead and/or guide purposeful technological innovations beyond the Proof of Concept / Pilot phase, so they grow into marketable products and add value to society. Focus is on Digital products in the Maritime and Civil engineering field as that is where I have solid understanding of the domain. I combine this with skill and experience in Product Management (PSPOII certified 2024).
HOW
Ambidex Innovation provides ‘Technical Product Management’ on an interim basis or through interactive workshops and coaching. The stage of an innovation may range from the end of the exploration phase, the development phase, up to the demonstration phase. Activities aim to mature and so prepare for scale (TRL 9), or pivot if needed!
WHAT WE OFFER
Scope of Our Services
1-on-1
Coaching
Every business leader deserves a trusted ally who listens, challenges ideas, and holds them accountable on their path to success.
-
It's about more than just meeting targets; it's about following strategies that lead to tangible achievements.
-
Let's work together. As your coach and accountability partner, I'll support and help you turn your vision into reality and achieve the business outcomes you desire.
-
Suitable for:
Product Managers, Product Owners, Innovators, Founders
in-house
Group Workshops
Innovation and growth flourish when team members know for themselves and about each other whether & why they want to take the next step.
-
We offer a range of workshops tailored to your products and its development phase.
-
The workshops always 'Start with WHY', followed by product Management tools and methodologies. Recalling where you come from and where you are, gives you the right focus to look forward and shape your product vision, mission & objectives.
-
Suitable for:
Product Managers, Product Owners, Innovators, Founders
Mastermind group
Learning from peers is one of the most effective ways to navigate your innovation journey, preparing you for every step ahead.
-
our Mastermind group sessions leverage the collective wisdom of all participants, fostering a collaborative environment for shared success.
WORKSHOPS
On demand
Mission – Vision – Goals – Strategies – Actions – Accountability
Innovation & Personal Development
2 Modules
Reviews (see below)
Duration: 1-day in-person Workshop + 2 free calls
Location: In-house
Price: EUR 1190 (spring offer)
Empower the Innovator:
Essentials to shift from Project to Product Mindset
Product & Innovation Management
3 Modules
1-day in-person Workshop - under construction
Testimonials
Working with Bas has been a game-changer for me !
I’ve known Bas for several years and always respected his direct, no-nonsense approach, but stepping into a coaching relationship with him has taken that to a whole new level. He has a rare ability to challenge ingrained beliefs and language patterns in a way that is both thought-provoking and empowering. His insights have helped me reframe obstacles, break unproductive habits, and build a mindset that supports real, sustainable progress in my business.
More than just a strategist, he’s an accountability partner—one who ensures that the ideas and plans we develop don’t just stay on paper but turn into action.
His guidance has helped me navigate the complexities of building my business with clarity and confidence.
If you’re looking for a coach who will push you, support you, and help you level up in ways you didn’t think possible, I can’t recommend him highly enough.
Kevin martin
Director / Founder
@ One Digital Nation
Through his workshop, Bas lays a clear foundation for an organization to develop products and services that fit the company (in capabilities and especially the WHY) and the market.
By going along with this approach, you as an organization will have a better chance of tackling those product developments that will keep you relevant in this rapidly changing world.
Aanrader! (Recommended)
[about in-house workshop]
Roeland Nagel
Director / Founder
@ Charged B.V.
Thanks to Bas's extensive experience in Engineering and Product Management, he helped us get off to a good start with the start of our company.
Christaan Nieuwenhuizen & Rogier Visser
Founders @
Team Hydraulics B.V.
Bas is a gifted speaker, with a lot of passion and compassion for entrepreneurship and the social-personal side of entrepreneurship.
Entrepreneurship is rarely viewed in this way, but it is oh so crucial for the success that both the entrepreneurs and the company will have. [about online workshop]
Robin van Kappel
Product Manager
@ Freelance
I have developed and marketed products myself before. Still I learned a lot.
One of the things that really stuck with me is the fact that you are always going to encounter a plateau. It makes a huge difference when you know that this is coming. Now I'm going to tweak my learning goals before I come across this again. [about online workshop]
My Nguyen
Team Lead & Engineer
@ Royal HaskoningDHV
a very inspiring case in a nice workshop. Bas took the time and space to go into depth.
It's great to see that different innovation/product management methodologies come together in practice. [about workshop]
Tikor Kroese
Innovation Consultant
@ Sopra Steria
Mission & Vision
Mission Statement
Our mission is to empower technological innovation teams to transform their ideas into market-ready solutions, ensuring they flourish and create a sustainable impact in the civil engineering or maritime domains.
Vision Statement
To be a driver in the maritime and civil domains by seamlessly connecting people, technology, and processes.
We inspire innovation and propel market-leading growth of sustainable (digital) products by empowering and guiding teams on their journey of discovery and development.
Ambi·dex·trous [ˌambɪˈdɛkstrəs]
Ambidex comes from the word ambidextrous, which means the ability to use the right and left hand equally well.
In organizations this refers to the ability of an organization to both explore and exploit.
Visit address:
Oliemolenhof 18 A
3812 PB Amersfoort
Email:
Site:
www.ambidexinnovation.nl
KvK number:
KvK 93976593